Cover |
Plan Contents |
Introduction |
Plan Cover |
Executive Summary |
Business Description |
Industry Description |
Competitors |
Marketing Plan |
Financial Plan |
The Successful Business Plans Guide contains over 40 pages of essential information to help you prepare your business plan. It follows a simple question and answer approach to guide you step-by-step through the business planning process. Our easy to follow instructions, comprehensive check lists and expert advice will help you to quickly and easily compile all the business, planning, marketing and financial data you need for your Successful Business Plan.
The Guide Includes -
An Introduction explaining why you need a business plan, how to use the guide to develop your business plan, hints about what makes a good business plan, a summary of the contents of a good business plan, and more.
Commencing with the Cover Page, the Guide provides a framework to lead you step-by-step towards the creation of your business plan. Each section contains a checklist of topics, issues and advice for you to consider. We suggest you work through the checklist and record your responses either on the worksheets we have provided or in a notebook or loose-leaf binder. This method will allow you to collect the pertinent data, review and revise it before finally using it as the basis for writing your business plan.
1. Executive Summary
This is an overview of your entire Business Plan. It describes your business, your target customers, marketing plan and competitor analysis. It also contains financial highlights and if funding is required, the business plan will specify how much is required, why, and when it will be repaid. We provide a checklist and worksheet for you to assemble the necessary data.
2. Mission, Vision and Values Statement
The Mission describes the core purpose of the business for the near future, the Vision is where the business wants to be in say, five years time and the Values are a statement of the behaviours to be adopted by the company and its employees in the pursuit of its mission and vision. We help you to decide whether you need these statements in your business plan and how you should present them.
3. Company Profile
The Company Profile summarizes the legal status of the business and who are its owners, managers, bankers, key advisors and contact details.
4. Situation Analysis
The Situation Analysis comprises three (3) elements – Your Business Situation, the Industry Situation and your Competitor’s Situation.
The section relating to Your Business Situation includes worksheets, guidance and checklists for you to compile all the data necessary to provide the reader with a good understanding about what your business is/or plans to be. It includes :
Business Introduction and Description
Purpose of the Business Plan
Required Funding or Investor Participation
Business History
Business Description
Technology and Know-how
Management and Personnel
Business Systems
Risk Management
Insurance.
The Industry Situation section of your business plan deals with your industry in general, the characteristics of the market and the factors, which impact on it. Our worksheets, guidance and checklists help to set the scene for you to identify your target customers and develop your marketing plan. It includes elements relating to :
Market Characteristics
Social and Cultural Impacts
Economic Impacts
Political and Legal aspects
Special interest Groups
Environmental Issues.
The Competitor‘s Situation section of your business plan is where you identify your competition (both direct and indirect) and compare your situation versus theirs. We show you how. Elements are included to describe :
Who are your competitors ?
Their Products and Experience
Their Business Modus Operandi
Their Strengths and Weaknesses relative to you
Your Situation versus your Competitors Situation.
5. Marketing Plan
This section deals with your specific plans and strategies for marketing your product or service and the means by which you will influence potential customers to select your product rather than a competitor. Items covered include :
Selecting your Target Market
Promoting Your Product
Pricing
Product Design and Packaging
Distribution
6. SWOT Analysis
Summarizes in dot point the Strengths, Weaknesses, Opportunities and Threats to your business.
7. Financial Plan
Contains your actual and projected Cash Flows, Profit and Loss Statement, Balance Sheet , underlying assumptions and more. The financial plan demonstrates your funding requirements, the viability or otherwise of your business plan and its sensitivity to changes in the variables which impact upon it.
In this section we provide an explanation of the need for each of the elements of your Financial Plan and an explanation and sample worksheets to complete each financial statement. The financial plan comprises the following financial components :
Production and Sales forecasts
Cash Flow Statement
Profit and Loss (income) Statement
Balance Sheet
Assumptions
Sensitivity Analysis
8. Implementation Plan
Sets out the required actions, resources and timetable necessary to implement your business plan. We provide a worksheet and guidance to help you identify and list the required actions, resources and cost implications of each and to graph the required duration and sequence of the various actions.
9. Review and Analysis
This section explains how you regularly review and analyse the actual versus planned financial performance of your business and periodically update your forecasts as appropriate.
10. Supporting Documents
Supporting documents are the additional records that add weight or evidence to the statements and assumptions made in the body of your business plan. We provide guidance as to the types of documents you should include with your business plan and a checklist of documents which are commonly included.
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